Business
FG Gives Fresh Order On Voice-over Artists, Models For Nigerian Adverts
,,,,,The federal government has banned the use of foreign models and voice-over artists for advertisements targeted at Nigerians.
Olalekan Fadolapo, Director-General of the Advertising Regulatory Council of Nigeria (ARCON), disclosed this in a statement on Monday.
….Fadolapo said the new policy will take effect from October 1, 2022.
He said the move was aimed at promoting local content and talents, and increasing economic growth.
“In line with the federal government’s policy of developing local talent, inclusive economic growth and the need to take necessary steps and actions aimed at growing the Nigerian advertising industry, the Advertising Regulatory Council of Nigeria (ARCON), being the apex advertising, advertisement and marketing communications’ regulatory agency of the federal government, has in accordance with its statutory mandates, responsibilities and powers as conveyed by the Advertising Regulatory Council of Nigeria Act No. 23 of 2022, bans the use of foreign models and voice-over artists on any advertisement targeted or exposed on the Nigerian advertising space with effect from 1st October 2022,” the statement reads.
……“All advertisements, advertising and marketing communications materials are to make use of only Nigerian models and voice-over artists.
“Ongoing campaigns are permitted to run out their terms, however, subsequent applications for re-validation for continued exposure of such materials will not be granted by the advertising standards panel (ASP).
,,,,,,,,,,The statement concluded, “Advertisers, advertisement agencies, media houses, advertising community and the general public are hereby enjoined to take note.”
-
Osun News6 days ago
Arrested OSTMS Chairman, Alowonle On Life Support, As Govt Seeks Prosecution Head of Anti-Kidnapping Squad
-
Education2 days ago
Nigerian Varsity Students Elect First Female SUG President (Photo)
-
Osun News6 days ago
Police Arrest Gov Adeleke’s aide, Alowonle
-
Foreign6 days ago
Canadian Govt Takes Fresh Action On Study Permits, Permanent Residency For Foreign Students
-
Osun News4 days ago
“Call Olufon of Ifon-Osun to order before he causes another round of bloody clash” – Olobu-in-Council tells Gov Adeleke
-
Politics7 days ago
Serving Senator Suspended From Party Over Alleged Anti-party
-
Osun News5 days ago
Alowonle Vs Nigerian Police: My Hands Are Clean ~ Oludo Prince
-
Osun News14 hours ago
17-year-old Sentenced To Death In Osun For Stealing Fowl, Eggs (Photo)